Featured — Ethiopian Job Creations Commission
Enkopa
A gold nugget whose contour is the soundwave of its own name. The movement has since grown into the Enkopa Summit, Ethiopia's largest industry summit.
BrandingLogo DesignIdentity SystemKey VisualsBrand FilmBronze Giraffe Winner
The challenge — To brand a tech innovation and entrepreneurship movement financed by the Ethiopian Job Creations Commission, focused on cultivating Ethiopian youth.
The approach — A tech-infused, cultural brand built from the word itself — Enkopa, meaning golden nugget in old Amharic books.
01
The Idea
The name became the mark.
Enkopa means golden nugget in old Amharic books. Rather than illustrate that, I built the logo out of the word: the actual recording of someone saying Enkopa was looped around the outline of a nugget and overlaid, so the soundwave itself carves the contour of the mark.
The nugget takes a different contour depending on the title or name it represents, so every sub-brand in the movement is drawn from its own sound.
RecordingSoundwaveNugget OutlineMark
02
The System
One rule, many nuggets.
Because the mark is generated from sound, the identity scales without repeating itself. Each programme under the movement — Emerging among them — gets a nugget of its own, recognisable as family while carrying its own name.
03
In Motion
Bringing the mark to life.
The brand film carries the same logic into motion — the sound of the name drawing its own form — and introduces the movement to the young founders it was built for.
04
Where It Stands Now
The mark now carries a continental summit.
Enkopa outgrew the programme it was built for. It is now the Enkopa Summit, Ethiopia's largest industry summit — bringing together 800+ participants, 200+ companies from 25+ countries and 100+ speakers across the Main, _EnkopaX and _Espresso stages.
The 2026 edition runs 8–9 October, and the identity drawn from a recording of the word still holds the whole thing together.
800+ Participants200+ Companies25+ Countries100+ Speakers
Recognition
Bronze Giraffe for Branding — Giraffe Creative Awards, Publicis Groupe Africa.