Featured Partnership — Studio78
Jenuane Communities
An integrated marketing partnership for a Northern Nevada homebuilder, built around the whole customer journey rather than a single campaign.
Studio78 works as an extension of the Jenuane team. I carry most of the graphic and visual design across it — outdoor and wayfinding, the web and mobile home-shopping experience, campaign creative, and the collateral customers hold in the sales centre.
01
Brand in the Market
Building visibility, then helping people find their way in.
Outdoor, signage and wayfinding — the first thing a buyer sees from the highway, and the system that gets them from the turn-off to the model home. Designed through to production and installation with the signage partners.
02
Digital Customer Experience
Moving buyers from discovery to the details that matter.
Six communities, one site. The web experience has to let someone choose where they want to live, then drop straight into move-in ready homes with photography, pricing, square footage and floor plans — most of that browsing happening on a phone.
03
Integrated Campaign
One idea, carried across the whole customer journey.
For the launch of Golden Mesa Phase II, a single campaign story ran across digital, email, event promotion, broker outreach and the on-site experience — announcement, anticipation, countdown, then the opening itself.
AnnouncementAnticipationCountdown
04
The Sales Journey
Supporting the customer through to the sales conversation.
Community collateral does the work once someone is on site: a brochure that tells the community story and carries the buyer information, and a registration card that connects marketing to the conversation happening in the sales centre.
05
Sales Center & Customer Experience
Where the brand becomes a space people walk into.
Standard features boards designed for production, then installed in the model homes — the point where a designed piece stops being a file and becomes part of the tour.
06
Always On
Keeping the communities visible between campaigns.
Community spotlights, event recaps and brand moments — the ongoing content that keeps the communities active in feed when no campaign is running.
