VCV8

VCV8 runs real-world market data through an 8-pillar validation framework so people can make better decisions about their ideas. As the platform grew past its first audience of vibe coders, the job stopped being about explaining the technology.

It needed to speak to a much broader business audience while making a sophisticated product feel approachable and credible.

The work wasn't simplifying the product. It was making its value easier to understand.

Widening the audience meant rethinking more than the look of the site. We worked through what a customer needs to understand first, what belongs deeper in the journey, and how the methodology could be explored rather than explained all at once.

The 8-Pillar Framework is the centre of VCV8, and the brain stayed a recognisable part of its identity. Instead of removing it, I evolved how customers meet it — it now lives inside How It Works, where each pillar opens when someone is ready to go deeper.

VCV8 is an interactive platform, so communicating the product became as important as communicating the brand. Someone has to understand their overall score, read results across eight areas of their idea, compare benchmarks, see risks and opportunities, and know what to look at next.

The Strategy Hub extends that — asking questions about results, testing scenarios, making changes and rerunning validation as an idea moves. My part was turning those capabilities into customer-facing visuals, language and product storytelling.

Input / Run→Results→Overall Score→Pillar Results→Strategy Hub

For a new category of product, awareness isn't enough. Customers also need to know how the platform works, what their results mean, and what to do with them. Education became part of the experience — walkthroughs, validation education, founder content and video.

Platform Walkthrough

Welcome to VCV8 — Validate Your Business Idea with Confidence

Validation Education

How to Use the VCV8 Strategy Hub

Founder Education

How the VCV8 8-Pillar Validation Framework Works

Building the digital experience was only part of it. The brand also had to show up in market — launch creative, digital campaigns, social, event support and sponsorship visibility, all connected to the same story.

Reno Startup Week 2026 — Validate Before You Pitch / Code RSW2026

VCV8 keeps evolving, and so does the work around it. I handle the visual and brand design, the website UI, product visuals, video and motion graphics, and the email marketing — everything but the logo — alongside the Studio78 strategy and content team.

vcv8.com